How To Info
Search Engine Optimizing
Featured Article: Search Engine Optimizing
Why should one use Search Engine Optimization?
By: Razvan Marian Jr
It's morning and John wakes up, same as he does everyday. He starts the computer
and begins checking his email and reviewing his website's stats. " $15 in
Adsense and 1 sale .. good, good... but still I'd wish those were $500 and 10
sales ". He closes the stats and goes to work in order to get the payment that
helps him live a good life.
Mark is also waking up, making a cup of coffee and then sitting comfortably at
his laptop. He opens his website's stats and his heart starts beating a bit
faster while he reads on the screen " $399 in Adsense and 5 sales last night...
good, but I WANT IT BETTER" ". He closes the stats, eats a quick breakfast and
then sits back again at his laptop and starts working on his websites in order
to improve the stats. He doesn't need to go to work as his websites bring enough
income to help him live very well.
Now the question is simple: who would you prefer to be? John or Mark? Do you
like to go and work for your boss and help him make money so you can earn your
living ? Or do you want to be your own boss and have your own business? Because
yes, these days, having a good site IS a business. If your answer is "John" then
you'd better stop reading this article and get to more serious things. But if
instead you would prefer to be Mark then it may be useful to continue reading.
Ok, ok but what does "having a good site" mean? I have a great design, I have
great online support, great products and offers, great site functionality... but
still I don't get the expected income? If you ask yourself this than take 2
minutes to think about: "Who am I receiving money from? The design? The
functionality of the site? No, what really brings the money is, in fact, the
traffic, the people who visit the site and order the services/products or who
simply click on the Google ads."
Now that we found out that the traffic is what makes the webmaster happy, we
should ask ourselves how we can get this traffic to our sites. Well, there are
several methods of doing this, but nowadays, search engine optimization (SEO) is
the method that brings the best targeted traffic. If you want to build a strong
business which could provide you more than a decent income, then you should use
SEO.
To succeed with a SEO campaign, one must follow three major steps: keywords
analysis, on page SEO and off page SEO. The keywords analysis part has to be
done in order to assure that you have picked the best keywords ( the ones that
will get you the highest number of visitors in the shortest time ).
On page SEO is the step where changes are done directly on your site by
modifying it's files. You have to sort out the titles, metatags, images, text,
page structure, internal linking, proper tags and much more things related to
your site. In all this process you will use the keywords you found during the
keywords analysis part. This will ensure you'll have a well optimized site
focused on those keywords.
Last but not least, off page SEO - considered by all the great SEO specialists
out there the most important part of a SEO campaign - related to the external
links you can point toward your site. As each link toward your site is
considered "a vote" the more votes you have the more "powerful" your site will
become.
If you do all these correctly then your site will end up in the tops of the
search engines and start getting the best-targeted organic traffic that exists
at the moment. So what are you waiting for? Go out there and start doing SEO...
. Because SEO it's the future.
Author Bio
Razvan Marian Jr is a SEO specialist with more years of experience in the field.
He is also the leading manager of
http://www.cheapsubmissions.eu
